What can a UX designer do to address the principles of UX design psychology?

What can a UX designer do to address the principles of UX design psychology?

  1. Principle of least effort:
    • When onboarding your users, show them an example instead of talking about it in text when you have to explain something to them.
    • Make sure the text is as concise as possible when you choose to explain something in text. All the information should be meaningful and important.
    • Use grouping if there is a lot of similar information. Use sorting and filtering if the groups are too large.
    • Buttons and in-text links should look like buttons and in-text links. If the images are clickable, show that they are clickable by adding a hover effect on them.
    • The use of a decorative font may seem alluring but make sure that this font is readable. Also, remember about the size, color and contrasts of the font.
  2. Principle of perpetual habit:
    • Do not grow too desperate in your effort to make the website stand out. Keep the things traditional where they should be.
    • Keep the website layout simple so that the user could learn to go around your website in one or two tries
  3. Principle of socialization:
    • You must implement buttons for social media. This is beneficial for both, you and the users. You increase social engagement and the users get convenience to contact you.
    • Implement product ratings, app reviews or client testimonials for the users to see that the product or service you provide is loved by other people.
  4. Principle of emotional contagion:
    • Target one’s emotional self by showing them emotional pictures or telling them emotional stories.

For example, there is a story of an elderly man who wrote his biography with the help of StoryTerrace. He admits that he wishes his parents had written about their stories as well. The video of the man telling the story looks very professional and emotional. By appealing to the feelings everybody is familiar with – love to the parents – StoryTerrace shows how important their services maybe.

  1. Principle of identity:
    • Develop your company brand. Use unique colors, logos, messages and slogans in order to emphasize the uniqueness of your brand.
    • Show that you care about your users. At each stage of UX, provide your users with feedback: This picture has been saved successfully or Your request has been sent.
    • Do not forget to ask for feedback from your users.
  2. Principle of beauty:
    • Create a design system and follow it closely. Do not mix font, colors, button styles, icons – stick to the style guide.
    • Keep an eye on market trends. Make sure that your design faces the expectations of a modern-day user.
  3. The magical number seven, plus or minus two:
    • Do not make people remember more than they can remember. If your website is an online store, you should feature from five to nine products per page.
    • If there is a lot of information to be given to the users, disclose it progressively.

For example, when onboarding your users, do not present all the information on a single screen – split the info into a few steps.

  1. Psychology of mistakes:
    • Try to predict where users may make mistakes. The easiest way to do so is to perform user testing.
    • Incase of some serious actions, you have to implement action confirmation. It can be a simple pop-up saying Are you sure you want to proceed?
    • If a mistake happens, let users know about it.
  2. Focus, attention and concentration:
    • Do not use random pop-ups, banners or sounds in order not to distract your users.

For customers to stay concentrated, they need to understand where is the beginning and the end to the process they engage in. It is a great idea to add some kind of timeline, which would illustrate which step the user is currently at and how many steps are left.

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