Ecommerce: Building your online presence!


Building your online presence!

There are about 7.1 million online stores in the world and the number is increasing day by day. In the course of all these opportunities, how do you know that opening an online store is good for you? 

The only way to know for sure is to read this article. We’ll provide you with all the tips and information you need to ensure you are able to run a successful online store.

This is the right moment:

If you’ve ever dreamed of starting an online store, there’s no better time than right now. E-marketer has predicted an increase of 18% in the consumption of the items through online stores.

But there are more reasons you shouldn’t wait. We’ll talk about them below:

  • More resources than ever.

In today’s world, there are loads of resources available to answer any questions you have. Especially, YouTube is a great resource where you can find tutorials of people showing how to open up an online store step by step and stock it up full of products.

Other resources include Facebook, LinkedIn and Twitter etc. where you can connect with like-minded ecommerce website owners and gain helpful expert advice.

  • Never-ending list of online store builders.

Online ecommerce platforms are easy to use and beginner-friendly. They provide pre-made, ready to use templates. Another good thing about these templates is that they are easily accessible, allowing you to make changes to your site whenever you want.

Signs that you’re ready to start your own ecommerce store.

  • You are interested in running an online business.
  • You want to diversify and add another revenue stream.
  • Your needs have become more sophisticated.

How to start an online store?

These step-by-step instructions will help you get started.

  • Set up a business strategy – every successful operation starts with a business plan.

Drop shipping: This allows you to be free from the struggle of stocking products and managing inventory. With this model, you only purchase items after the customer ha bought them from your store. Then, you order the goods from the manufacturer and have the items shipped directly to your customers.

Wholesaling: This model is encouraged for established businesses that sell products in volume. Wholesaling is mostly done in the B2B market (businesses that sell products to other businesses).

White labeling: Products are manufactured by a third party. But instead of using their logo and branding on the finished products, you will use your own. This in done in large part of clothing and beauty products.

Subscription: This allows customers to subscribe to receive services or products on an occurring basis. This model is great because it can increase your customer value and provide you with a consistent income.

Print on demand: With POD, you sell customized products that are printed after an order is placed. Then the order is shipped directly to your customers just like in drop shipping.

  • Choose a catchy name for your business.
  • Research deep into your target audience and build user personas – study your potential customers. User personas are detailed representations of your ideal customers. These profiles will help you in defining your target audience.
  • Check out your competitors to see their strategies.

Create a brand.

Branding is a way to differentiate yourself and set yourself apart. This is necessary component of online marketing as it helps costumers see the uniqueness of your company.

Choose your online store builder.

The online store builder you choose plays an important role in the success of your business. With the extensive number of options available for your online store, we chose to highlight a few of them, giving you the pros and cons of each one.

  1. BigCommerce:
  • Pros: BigCommerce has strong out of the box features included with every plan and a large environment of agency and technology partners.
  • Cons: While BigCommerce has a wide range of paid themes, there are only five free themes.
  1. WooCommerce:
  • Pros: It has a large community of WooCommerce meetup groups that you can tap into for help regarding managing your store.
  • Cons: You need to cover cost of hosting, SSL certificate and some other features too that ecommerce platforms like BigCommerce and Shopify include in their pricing.
  1. Shopify:
  • Pros: Shopify has more than 4100 integrated apps to help you add additional features and functionality to your online store.
  • Cons: It has limited customizations to product and content pages.
  1. Magento:
  • Pros: It has routine site maintenance, security patches and software upgrades.
  • Cons: Magento doesn’t have hassle free auto updates and upgrades.

Build your online store.

After you’ve gone through the steps mentioned above, you are ready to build your store.

  • Choose a template that connects with your business and customers.
  • Set up payment gateways.
  • Modify your shipping settings.
  • Add your content and products to your online store.
  • Have a clear return and refund policy.

Promote your brand and website.

A promotional strategy should never be ignored. Promoting your brand and website are essential components of your online success.

  • Test to ensure that everything works perfectly.
  • Start running FB ads.
  • Promote your products on Instagram.

Tips for maintaining your new online store.

Like anything, your newly built online store needs to be maintained. Here is what you need to do:

  • Check for content updates.
  • Perform backups.
  • Evaluate links.

Summing it up.

Here we’ve given you all the tips and tools you need to be successful. What you do now is totally up to you, but here’s a word of advice: GO FOR IT!

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